Knowing on which platforms your audience is most likely to engage with your brand will help you direct your resources to the channels with the best returns. Event Planning and COVID-19: Questions and Answers. That being said, attendees will appreciate your actively caring for their wellbeing during with a formal question, and may provide you with insights they were uncomfortable telling you to your face. Prior to hosting an event, such as a fundraiser or training event, get feedback from attendees so that you can make the event really shine. All of their feedback is valuable, and that should be reflected in the post event survey. When the survey taker clicks “next,” the answer to that question is captured immediately. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. This could be anything from being given priority pricing, additional/exclusive swag, or the ability to weigh in on speakers/workshops/activities, and so on. Create & send surveys with the world’s leading online survey software. a numerical rating of a product, service or experience) or something that you plan to use to generate useful statistics later. It’s also a good idea to survey the speakers themselves to ask how audio and other technology supported their speeches and presentations. the Intelligence platform to run better events. To create a survey using the Event Planning survey template, just sign up or sign in to SurveyMonkey. Alternatively, this can be done using automation platforms or categorizing certain answers together. Compare the information gained from this question with insights on where attendees actually posted about the event while it was live. This could prompt them to similarly rate aspects like location, WiFi, infrastructure, aesthetics, etc. If food is part of your program, you have to respect the restrictions and dietary choices of your participants or they will not have a good experience. Hopefully, those who were displeased with the event staff are few and far between, so reaching out to them to find out more information and offer a personal apology will go a long way in salvaging their event experience and proofing future events against similar issues. Give attendees free reign to tell you however much they need to. 13. Understanding what level of excitement there is surrounding each of the speakers is extremely useful data to have. The best event planning questions to ask corporate and wedding clients 1. Do you think the event met its goals? However, we cannot guarantee that all the features will work properly. surveys. Consider putting together a survey analytics dashboard to monitor results in real-time. This question is especially useful for events that are out of town or have moved from a regular location. If you’re providing lead capture apps to exhibitors or dynamic polls and collaborative presentation slides to your speakers, you want to ensure that they were worth the investment and that the people they were intended to help made the most of them. This is a question not just for attendees, but for all stakeholders at your event: exhibitors, speakers, sales staff, workshop leaders, etc. Check-in can often be a hassle and is one of the first opportunities event organizers have to make an impression on attendees. Shared with the author’s permission. Ask questions like, “Do you have any dietary restrictions?” or, “Are there any questions you would like to be addressed at this event?” Of course, you can customize your questions to be as specific as you’d like. If you cannot or do not have marketing automation systems in place to track this information, it is still worth taking note. From keynotes to locations and from venues to catering, there’s no shortage of decisions to be made. Organizers can have ideas going in about what messages they intend to share, and it is important to know if those messages were successfully communicated. “while 35% complained of network issues, but 82% of those respondents were using flip phones”). It is very important as an event organizer to have a grasp on what the actual event takeaways were so you can learn about any potentially problematic discrepancies. Asking about audio during an event, rather than after, gives event organizers more data. The sample questions used here will help you gather information about what day of the week the attendees prefer the event be held, what topics they think should be covered during the event. One of the main reasons people attend live events is for the potential to meet new and useful people within the industry. Interviewing people who have special needs can help you get an idea of what to look out for during planning. Use that information to double-down on things that were well received and modify things that weren’t. Sponsors love knowing how many people interacted with which session, which exhibitors were worth the money, and which products and services were attractive to attendees. While you can include it in the mid-event survey questions, putting this question in the post event survey will work as well. Do you need tips on how to price your event planning services? Your events are one-of-a-kind, so your post-event surveys should be too! Don’t put a character limit on this question. It is really important to have a gauge of how your attendees felt about the networking opportunities at your event, as positive feedback can be enticing for future installments. “What was your favorite session?” “What was your favorite workshop?”. These two insights together will inform your marketing in future events. It also sets you up to cater the event experience to them on-site and off. What was your favourite thing about the event? This gives you valuable data and also reduces the amount of errant badge waste that will be littered across the venue grounds. If you want to have content like this for your website. Post Event. Food allergies? Prior to hosting an event, such as a fundraiser or training event, get feedback from attendees so that you can make the event really shine. Figuring out where people get confused in the event registration process is imperative for improving your engagement rate going forward. Knowing what was difficult to navigate and where can help you control routes and traffic during your event, and let you know if you need to erect some maps on onsite signage or promote the event app for navigation. Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. It may be useful to have both styles in place, with the comment box appearing if someone selects ‘other’. Your NPS is the ultimate satisfaction indicator because it forces the respondent to assess the value of your event but asks in a way that is simple and nuanced at the same time. Here are some sample event survey questions that we’ll cover in this post: Are you likely to participate in one of our events in the future? It can be sent out during the feedback survey questions after the event. Knowing if attendees plan on staying at the hotel your event is partnered with will help give the event organizers and hotel vendors an idea of the likelihood of filling up the expected block. A fun way to ask this question is with signage at the exits of the event. Remember to follow up with a qualitative question. Have volunteers or staff members that float through the event and engage with attendees and vendors during the event. Here ar… This article explains the 30 best questions to ask in event surveys, and we’ll take you through what each question is for and how and when to ask it for the best results. Consider facilitating networking opportunities at your event by assigning attendees to a buddy or a group based on simile needs. Data suggests that negative interactions linger longer than positive ones. Consider accessibility in all areas of event creation. Both quantitative and qualitative data can be used to validate their choices to sponsors and stakeholders, prove event ROI and engagement, and tweak future events and marketing campaigns to ensure attendee satisfaction. This is especially useful when you have moved from your usual event space and opted for another. It guides you as to what should be done, how to effectively and efficiently do it, and so on. Event Survey Form Sample Use this question to help tailor your event experience to confirmed attendees. Allergies are an all-too-real hindrance for many people. Keep track of what attendees suggest or take up. It is imperative that we create inclusive spaces for our attendees. The best way to structure this question is with a matrix where people can rate different aspects of your event according to a preset scale Knowing what channels are generating your leads will help you to target your marketing efforts and can allow for greater reach. The second is getting attendees to engage with the surveys so you have a good enough response rate to accurately reflect the thoughts and feelings of your audience. Have you worked with an event planner before? Show them menus with allergen information both in advance and during the event. Here are some example pre-event survey questions to ask before the event begins. There are many ways to ascertain the answer to this question depending on the situation, and you should pay attention to your attendees’ body language and general attitudes throughout the event. Engagement and satisfaction can be measured and monitored with keyword specific content streams. Someone who answers with a 8-10 rating can be considered a promoter who is likely to speak well of your event. Let’s take a look at the types of questions each of these surveys should include. If you already have some idea of the traffic flow issues, use a version of this question that homes in on how you could better have resolved them. Ask open-ended questions and include a comments column to discover your potential attendees expectations of the event. With our PDF Editor, it’s easy to customize your Event Satisfaction Survey Template so it matches your event. Tip #3: Ask your NPS questions early For example, in a Cvent study, 63% of planners reported that entertainers were critical in driving attendance. Asking this question in advance can help you plan how many alternative meals will be needed during the event. While attendees with food-related allergies usually bring their medicine with them, it is best to bear them in mind when serving food at an event. Inform your choices before you get too far in the process. Ask questions to collect sales, pre-event, event, and post-event feedback. Asking the right questions is key to getting useful answers. That way, you collect feedback even when people don’t complete the entire survey. Also, your questions should be customized for the event. Event planning surveys are a quick and cost-effective way to obtain feedback from attendees. … Here are some example pre-event survey questions to ask before the event begins. Use the results of this question to come up with a unique ice breaker at your event for attendees, or display the results at the event; one way to display this would be on attendee profiles, for example. Popularity and loyalty speak volumes, and questions like this are key. Achieving a good response rate and obtaining useful survey data is a matter of asking the right questions at the right times. Consider combining responses to this question with data from RFID or biometric technology to make necessary adjustments to things like traffic flow and temperature. Was the layout counterintuitive? If your survey platform allows for it, dynamically produce additional questions for ratings under 3 (or whatever the halfway point on your scale is) to home in on the problem with the venue. One of the most common post event survey questions, the results are commonly referred to as your ‘NPS,’ or ‘net promoter score’. These “floaters” can ask specific questions, or they can interact as attendees themselves to provide authentic feedback on the “feel” of an event from the attendee perspective. Consider closing areas such as drinking fountains that cannot be adequately cleaned and disinfected during an event. Below is a sample EPI report. What you ask depends on when you’re asking. Tip #2: Start your event survey with a general question. This open-ended question will give you great insight into what specifically attendees liked about your event, giving attendees the freedom to speak more to their overall event goals and how the event satisfied them. Follow this question up with an open-ended one that leaves room for suggestions of improvement. How easy your event is to find and get to will help you figure out if you need to share more detailed directions or possibly plan for dedicated transportation from the airport or major hotels. Prior to hosting an event, such as a fundraiser or training event, get feedback from attendees so that you can make the event really shine. Ask event clients the basics. Before you decide on that team building exercise, offsite, or holiday party, send out a corporate event survey to gather all of the data you need to make an informed decision. The first struggle with event survey questions is knowing what to ask to get the most actionable insights. These questions help you and your clients set up expectations and get a feel for where you’re both coming from. SurveyMonkey. That way, your event will meet the needs of every attendee. The power of using them is that, based on our analysis, they represent the most important questions you can ask to get a basic overall understanding of a meeting’s effectiveness on each dimension, and for an overall EPI score for the meeting when averaged together. 3. It acts as an ice breaker and a “get to know you” question. Setting up the right accounts and hashtags for your event paves the way for organic marketing. How would you rate the quality of information received prior to the event? Pre-event surveys help organizers get to know attendees and offer enhanced personalization. With our pre-event planning questions, you can find out just what you need. What are your food preferences? Surveys during the event provide ongoing qualitative and quantitative data on the attendee experience. Attendees at the same event might have different goals, so leaving the question a little vague and adding a comment box keeps it applicable to everyone. With this expert-certified event planning survey template, you’ll learn who is planning to be present and what they would like to get from attending the event. Event apps allow for targeted insights on attendee engagement during an event. 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